Woolworths is a company that deals with the retailing outlets in Australia, New Zealand, and different other countries. This company was incorporated in 1924. the primary objective for which Woolworths work is the running of supermarkets and its aim to deliver appropriate and reasonable shopping. Woolworths is the leading 2nd largest retailing company in Australia and New Zealand. This company’s primary areas are online stores, general merchandise selling stores, liquor retailing, gambling, supermarkets, hotels, etc.
Woolworths PESTLE analysis
Pestle analysis’s primary concept is to track the pathway of the environment of the companies that deal with introducing new products or services in the market. It is allegorical, which includes economic, social, technological, environmental, political, and legal factors. These factors help in keeping a check over the environment from different angles.
Different factors of PESTLE analysis are given below-
- Political factors – It is the intervention passed by the government on any organization; some political factors include government policies, environmental laws, political stability, foreign policies, etc.
- Economic factors – Both ways, directly and indirectly, affect the economy and affect the functioning of the organization and business firms. The economic factors are tax rates, employment rates, inflation rates, growth rates, wages rates, etc.
- Social factors – these social factors are related to cultural and societal factors that customers are influenced by so that the customer’s behavior is affected.
- Legal factors –these are the factors related to the improvement of rules and regulations by the higher authorities and government.
- Environmental factors- these factors, also known as ecological factors, play an essential role in influencing the organization’s survival, growth, and operation.
Woolworths PESTLE analysis
SWOT analysis is a combined set of analysis techniques and strategic planning that helps in examining strengths, disadvantageous factors,threats and weaknesses of an organization,
Some strengths of Woolworths are mentioned below :
- Employee policies: they keep their employees satisfied by offering perks and bounces apart from the salary and behave courteously with the employees.
- Managing perceptions: reasonable promotion policy and pricing strategy were the managing segments of Woolworths organization.
Some weaknesses of Woolworths organization are mentioned below:
- Confused positioning of value prices as it confuses the customers whether supermarkets offer value prices or not.
- Price war
- Partial behavior to market
Opportunities that are offered by the SWOT analysis are given below:
- Concentrate and experience the self-checkout, personalized services, AI shopping assistants, etc
Threats are the factors that negatively affect the business, such as;
- Competition
- Poor health
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